Friday, April 22, 2011

Weston-Morse Announces 2011 Earth Day Killer Company: TerraCycle

Check out TerraCycle at http://www.terracycle.net and in this video segment from CNBC. You'll like what you see, you'll love the company.

How I Made My Millions: TerraCycle

Thursday, April 21, 2011

Wednesday, April 13, 2011

"Spellcheck urself b4 u wreck urself" (or "How to Shoot Yourself in the Foot Using Social Media Without Really Trying")

Ah, social media. A green marketer's dream come true, an English teacher's worst nightmare.

The writer/editor side of me shudders at these "bloopers," but the irreverent Student-of-Human-Behavior side of me delights in the absurdity.


The lesson for the marketing practitioner is simple: Diligent proofreading is de rigeur for all media.

Why? Because more people are likely to see your firm's Facebook and Twitter postings than your data sheets, so making the mistake of dashing off a Tweet on the fly can potentially cost you more than reprinting those brochures. Treat your posts with the same care you do your sales presentations. After all, you don't want to end up featured in a rogues' gallery like "Best Obnoxious Responses ..."

Right? Right.

... just thinking out loud.