Wednesday, January 26, 2011

"This is our generation’s Sputnik moment ..."

Yup. I am old enough to [vaguely] recall Sputnik in real time.  Don't tell anybody.

In addition to verifying that I am older than I ever thought I'd be, this also means that I've been "hangin' out" in the technology sector since before there was a Microsoft, Windows, fax machines -- and, yes, even an Internet.

But, do you know the one thing that's never, ever changed -- what has propelled and sustained us -- over the decades?

The sheer joy, exhilaration and rewards of INNOVATION.

So, what did I find the high point (and least covered segment) of last night's State of the Union address?  President Obama's eloquent remarks on you-guessed-it:

"What we can do -- what America does better than anyone -- is spark the creativity and imagination of our people.  We are the nation that put cars in driveways and computers in offices; the nation of Edison and the Wright brothers; of Google and Facebook.  In America, innovation doesn't just change our lives.  It's how we make a living."

Damn straight.

And let's not overlook the wood behind that arrow:
"Two years ago, I said we needed to reach a level of research and development we haven't see since the height of the Space Race.  And in a few weeks, I will be sending a budget to Congress that helps us meet that goal.  We'll invest in biomedical research, information technology, and especially clean energy technology  -- (applause) -- an investment that will strengthen our security, protect our planet, and create countless new jobs for our people."
(Transcript of address, courtesy of NPR*)

We're on the cusp of an enormously important -- if not critical -- and exhilarating period in science, business and innovation.  And, take it from me, this may well be the most important, if not crucial, era of development we have tackled.

I can't wait!
... just thinking out loud.

*For a full transcript of President Obama's 2011 State of the Union address, I recommend:

Tuesday, January 18, 2011

Dan Cobley: What physics taught me about marketing | Video on

Outstanding -- a must-see for marketers at any level, in any industry.

Dan Cobley: What physics taught me about marketing | Video on

Environmental Policy news: How Green Jobs Are Fueling The Recovery

While, on the one hand we can all file this story under the heading "Does anybody see a silver lining...anybody?"

On the other hand, a smart PR rep could use this as the springboard for a feature positioning his/her client's or company's momentum.

Weston-Morse ... Grow!

Introducing "The Weston-Morse Collaborative," (but you can just call us Weston-Morse), Sustainability for Growth.

If you have any questions, please don't hesitate to contact us. Our website can be found at -- stop by any time and take a look.

This little video was a fun project -- enjoy!

Weston-Morse ... Grow!

Saturday, January 15, 2011

Supply Chains Can Rock -- does yours?

Who says Supply Chains aren't cool?!

If they're green, they are. Check out Supply & Demand Chain Executive for the 2010 Green Supply Chain Awards. CSR, gov't regs and [my personal favorite] Public Pressure have converged to affect a growing trend in sustainable supply chain strategies.

Let's face it, when industry bodies begin creating awards for it, it's more than a flash in the pan.  There's much to be learned from, and respected about, the companies featured in this listing -- and their marketing teams, who are smart enough to realize the brand benefit in proudly touting your green business practices.

Why would anyone care about my company's supply chain policies, you ask?  Given the option, the vast majority of customers will select the sustainable company over other suppliers -- even if they have to pay a little (emphasis on "little") more for the product or service.

So, the moral of the story is:  Tout your sustainability strategies!  If your market doesn't know how hard you're working to become a sustainable enterprise, you're losing a key differentiator. (That's pretty much the same thing as turning your back on new sales).

... just thinking out loud.