Outsourcing Social Media | Tom Fishburne: Marketoonist

(God, I wish I was this clever!)

In the waining hours of SXSW, Tom created this pitch perfect cartoon and drafted his always-entertaining perspective in the following. Nine times out of ten, Tom is my hero -- for his candor, wit and sense of humor about all the comically misguided stuff we say and do in the name of Marketing.

The point is, outsourcing in the name of focus on core competencies is Lean Business 101, Social Media in the name of reaching your actual market with relevant content, offers, and messages is both Green Marketing 101 and Marketing Communications 101.  But, when the two are combined and handed off blindly to a third party . . . well, all you get is this cartoon -- and, of course, a waste of budget.

Enjoy and have a great weekend!

outsourcing social media | Tom Fishburne: Marketoonist

... just thinkin' out loud,

Melissa

Supply Chains Can Rock -- does yours?

Who says Supply Chains aren't cool?!

If they're green, they are. Check out Supply & Demand Chain Executive for the 2010 Green Supply Chain Awards. CSR, gov't regs and [my personal favorite] Public Pressure have converged to affect a growing trend in sustainable supply chain strategies.

Let's face it, when industry bodies begin creating awards for it, it's more than a flash in the pan.  There's much to be learned from, and respected about, the companies featured in this listing -- and their marketing teams, who are smart enough to realize the brand benefit in proudly touting your green business practices.

Why would anyone care about my company's supply chain policies, you ask?  Given the option, the vast majority of customers will select the sustainable company over other suppliers -- even if they have to pay a little (emphasis on "little") more for the product or service.

So, the moral of the story is:  Tout your sustainability strategies!  If your market doesn't know how hard you're working to become a sustainable enterprise, you're losing a key differentiator. (That's pretty much the same thing as turning your back on new sales).

... just thinking out loud.