(God, I wish I was this clever!)
In the waining hours of SXSW, Tom created this pitch perfect cartoon and drafted his always-entertaining perspective in the following. Nine times out of ten, Tom is my hero -- for his candor, wit and sense of humor about all the comically misguided stuff we say and do in the name of Marketing.
The point is, outsourcing in the name of focus on core competencies is Lean Business 101, Social Media in the name of reaching your actual market with relevant content, offers, and messages is both Green Marketing 101 and Marketing Communications 101. But, when the two are combined and handed off blindly to a third party . . . well, all you get is this cartoon -- and, of course, a waste of budget.
The point is, outsourcing in the name of focus on core competencies is Lean Business 101, Social Media in the name of reaching your actual market with relevant content, offers, and messages is both Green Marketing 101 and Marketing Communications 101. But, when the two are combined and handed off blindly to a third party . . . well, all you get is this cartoon -- and, of course, a waste of budget.
Enjoy and have a great weekend!
... just thinkin' out loud,
Melissa
