And now for something completely different ... (Monty Python's Flying Circus)
Jump-start your eureka moment with this entertaining and insightful presentation by Steven Johnson. It all comes down to what we used to call COLLABORATION (back in the old days ;-) And while you're at it, visit http://www.ted.com and look for Tales of Invention. Highly recommend it
Johnson cleverly slogans Collaboration into "Chance favors the connected mind."
Whatever you call it, it is simply smart innovation behavior -- something every Environmental Marketer needs to tap in to -- often.
Enjoy!
